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  <title>I hop, you hop, we all hop for IHOP. | Brogan & Partners Convergence Marketing</title>
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                                            <h1 class="title">I hop, you hop, we all hop for IHOP.</h1>
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               Tue, 06/19/2012 - 10:55pm | Brogan |

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	<span style="color:#000000;"><span style="font-size: 20px;"><strong>What&#39;s for sale? </strong></span></span><br />
	Pancake lovers can tweet their way to a chance to win IHOP gift cards worth anywhere from $50 to $500.</p>
<p>
	<span style="color:#000000;"><span style="font-size: 20px;"><strong>Where to click </strong></span></span><br />
	<a href="https://www.facebook.com/IHOP?sk=app_438301956180428 " target="_blank">https://www.facebook.com/IHOP?sk=app_438301956180428 </a></p>
<p>
	<span style="color:#000000;"><span style="font-size: 20px;"><strong>Like or Unlike </strong></span></span><br />
	Let&#39;s overlook the fact that five hundred IHOP dollars will buy you more pancakes than you have any business consuming. We still love this promotion for its clever use of Twitter-as-publicity-machine. Here&#39;s how the contest works. You follow @IHOP on twitter and tweet what you love about breakfast including the hashtag #BreakfastLove and this <a href="http://bit.ly/blrules" target="_blank">link: http://bit.ly/blrules</a>. We&#39;ve all done this before, right? But here&#39;s where this promotion gets interesting. The more tweets the contest generates, the bigger the prize. If there are 500 tweets, the IHOP gift card is $50. 1500 tweets generates a $300 card. The meter stops at 3000 tweets and $500. In other words, the closer you take IHOP to trending territory, the more money you stand to win. Even though this makes us feel just a wee bit manipulated, we&#39;re so impressed with this promo&#39;s marketing savvy that we can&#39;t help but admire it. And besides: what&#39;s not to love about breakfast? A little bird told us it&#39;s the most important meal of the day, even if it includes chocolate chip pancakes.</p>
<p>
	<span style="color:#000000;"><span style="font-size: 20px;"><strong>It&#39;s a fact </strong></span></span><br />
	By 2028, the average American woman is expected to earn more than the average American male.<br />
	-The Next Web</p>
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                <span class="field-content"><a href="/category/what-women-want-category/apps">Apps</a></span>
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                <span class="field-content"><a href="/category/what-women-want-category/social-media-news">Social Media News</a></span>
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                <span class="field-content"><a href="/category/what-women-want-category/web-communities">Web Communities</a></span>
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