Creative social marketing example #18: Michigan Department of Community Health
- Posted by Laurie Hix on December 2nd, 2009
filed in Advertising, Anti-Smoking Campaigns, Clever Marketing, Strategy |
Okay, I cannot do a blog series on creative social marketing without giving some props to our client, the Michigan Department of Community Health. For over 20 years, we’ve been partners in creating some of the most memorable ad campaigns in the state. One of our agency favorites, is “I smoke when I’m coloring.” Research showed the best way to get adults to quit smoking was to do it through their kids. This campaign swept award shows, lit up the quit line call center and was so successful other states were calling in for it. We even heard that the commercial inspired Whoopi Goldberg to quit smoking. Leo Burnett once said, “There is no such thing as a great advertising agency. There are, however, a few great clients.” MDCH is a great one (thanks for being great partners, guys), and we’re not blowing smoke.
This blog post is #18 in the series, 21 creative social marketing examples.